A Japanese board game publisher founded in 2014
美しく雅なボードゲームを日本から世界へ発信します

UTSUROI was founded in 2014 with the goal of reaching the entire world from Japan through board games. Board games have been developed and manufactured to revolve around a fusion of productive world views, themes, and game systems.

UTSUROI is a difficult word to explain.
UTSUROI means changing, but also means a sense of transitoriness.
I like this word, unique to japan. Its not a suitable name for a game company, though.

I, Koota Yamada, want to produce elegant japanaese-theme board games for foreign people and gamers, as UTSUROI brand. I will design board games for family and children as imagine GAMES.

UTSUROI is an adult, imagine GAMES is a child.

Koota Yamada